Google Ads for Therapists | TheraBuzz
Therapists Across Canada & The US โ€” The Specialist Agency

Google Ads Built Exclusively for Therapists

Get in front of people actively searching for the services you provide โ€” with campaigns, dedicated landing pages, and real conversion tracking built around one outcome: booked consultations, not clicks.

Book Your Free Growth Audit
100% therapy-focused. No other industries, ever.
Therapist marketing specialist
The Problem

Why Most Therapist Google Ads Campaigns Fail

Generic marketing agencies treat therapy like any other local service. They bid on broad keywords like "therapist" and "counseling," let the algorithm run wild, and never build the tracking to know which searches actually turned into clients.

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Generic keywords lumped in with every other local business, burning budget on low-intent searches
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No negative keyword architecture โ€” spend wasted on job-seekers, students, and free-resource searches
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Clicks sent to a general homepage instead of a page built for that specific search
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No real conversion tracking, so no one can say which keywords actually produced clients
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Ad copy that ignores the ethical and regulatory realities of advertising therapy
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Campaigns optimized for clicks and impressions instead of booked consultations
Our Approach

Built Around Search Intent, Not Just Keywords

We don't run ads for every industry. We specialize exclusively in therapy โ€” which means every part of the account is built for your market from day one.

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High-intent search targeting โ€” people actively searching for therapy, not browsing a feed
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Therapist-specific keyword strategy, built around specialty and location
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Negative keyword architecture from day one, refined weekly
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Campaigns segmented by specialty โ€” EMDR, couples, anxiety, trauma โ€” not one generic account
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Dedicated landing pages for your highest-value keyword groups
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Real conversion tracking, so every dollar is tied to an actual inquiry
Campaign Strategy

How We Structure Every Account

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Search-first strategy โ€” budget concentrated on high-intent searches rather than automatically spreading spend across Display, Discover, or Performance Max
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Keyword segmentation by specialty and modality
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Full negative keyword lists built before launch
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Geo-targeting matched to your actual states or provinces of licensure
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Ongoing search-term mining to catch new high-intent phrases and cut waste
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Bid strategy tied to conversions, not just clicks
Landing Pages

Don't Send a Search Ad to a Homepage

A therapist searching "EMDR therapist Los Angeles" shouldn't land on your general homepage. They should land on a page built for exactly that search โ€” your specialty, your location, your approach, and one clear way to book.

  • Headlines and copy matched to the specific keyword group that brought the click
  • Built around your specialty, modality, and location โ€” not a recycled template
  • One clear call to action, designed to convert a visit into a booked consultation
Starting at $1,500
Explore Landing Pages โ†’
Beyond the Click

Knowing What Actually Worked

Clicks Don't Tell You If Your Ads Work

Every campaign needs to answer a more important question: did the person actually contact your practice? We set up GA4, Google Tag Manager, Google Ads conversions, form and booking-system tracking (Calendly, Jane, and others), call-click tracking, and thank-you-page events โ€” so every dollar is tied to a real inquiry, not just a visit.

Explore Conversion Tracking โ†’

Stay Visible After the First Click

Not every prospective client is ready to book after one visit. Where appropriate and permitted, we build retargeting into the broader campaign strategy to keep your practice visible after someone leaves the site โ€” a supporting layer, not a separate pitch.

Included as part of campaign strategy where it fits your account โ€” not sold as a standalone product.

What's Included

Full-Service Google Ads Management

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Google Ads Setup โ€” built from scratch, done right the first time
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Campaign Management โ€” optimized monthly, performance compounds
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Intake Flow Guidance โ€” turns inquiries into booked sessions
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Demand Analysis โ€” real search volume before you spend a dollar
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Specialty-Specific Ad Copy โ€” written around your modality and ideal client
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Monthly Reporting โ€” plain-language updates on what's working

Built exclusively for private practice. No generalist guesswork.

Investment

Simple, Transparent Pricing

Starter
$649/mo

Campaign management & monthly reporting.

4-month minimum ยท $500 min ad spend
Best for: therapists testing Google Ads
Premium
$1,497/mo

Everything in Growth, plus advanced bid strategy & intake automation.

4-month minimum ยท $1,500 min ad spend
Best for: busy or multi-location clinics
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All managed accounts include a one-time setup fee starting at $1,000+, depending on campaign scope, account complexity, and tracking requirements. Book a call for an exact quote.

Project-based

Custom Google Ads Build

Starting at $1,500

For practices that need something built from scratch, or an old campaign brought back to life.

  • Landing page$1,500+
  • New account build$1,000โ€“$2,500
  • Forensic audit & rebuild$3,000โ€“$5,000

All custom pricing depends on scope. A landing page varies with design depth, an account build starts fresh with no legacy to untangle, and a forensic audit covers a full review of past campaigns plus broken tracking repair.

How We Work

From Audit to Booked Consultations

1

Free Growth Audit

We pull real search demand data for your specialty and location, and show you what's realistic before you spend a dollar.

2

We Build Your Campaign

Search-only setup, full negative keyword architecture, and a dedicated landing page built for your highest-value keywords.

3

Ongoing Optimization

Monthly reporting and continuous refinement, measured against booked consultations โ€” not clicks or impressions.

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Taylor, Founder of TheraBuzz
Meet the Founder

Hey, I'm Taylor.

I started TheraBuzz in 2016 because I saw therapists struggling to grow their practices with tools built for every business except theirs. Here's what makes us different:

  • We've helped over 1,000 therapists build more consistent client pipelines
  • Directly involved in generating 10,000+ qualified therapy leads
  • Hyper-specific ad focus means lower cost per lead vs. generalist agencies
  • We specialize exclusively in therapists, psychologists, and nurse practitioners
  • Google Certified โ€” and therapy-certified in what actually converts
By The Numbers

Results That Speak for Themselves

1,000+
Therapists helped directly since 2016
10,000+
Qualified leads generated for practices
100%
Therapy-focused โ€” no other industries, ever
Real Results

Real Practices. Real Results.

"

I'd worked with two other agencies before TheraBuzz. Neither of them understood therapy at all. The difference was immediate โ€” the ads actually spoke to my ideal client.

Registered Therapist, Toronto
"

What impressed me most was how quickly they understood my practice. Within a week they had a campaign running that felt like it was written by someone who knew the therapy world.

Psychologist, New York City
"

I have a full caseload for the first time in two years. I stopped worrying about where the next client was coming from and started focusing on the work I love.

Counsellor, Los Angeles
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The Fit

Is TheraBuzz Right for You?

We work best with therapists who are ready to invest in a real, trackable growth channel. Here's an honest look at who we're built for โ€” and who we're not.

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This is for you if:

  • You're a private practice therapist, psychologist, or counsellor in Canada or the US
  • You're tired of depending on directories and referrals for new clients
  • You want a predictable, consistent flow of qualified inquiries
  • You're ready to invest in marketing that actually tracks results
  • You want a specialist, not a generalist who'll figure it out as they go
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This isn't for you if:

  • You're looking for the cheapest option available
  • You want to manage the ads yourself
  • You're not ready to commit to a real marketing strategy

Not sure if you're a fit? Book a call and we'll tell you honestly.

Book a Free 20-Minute Audit
Questions

Frequently Asked Questions

How long until I see results?

Search campaigns can generate inquiries within days, but reliable data usually takes 4โ€“6 weeks. We treat the first month as calibration โ€” dialing in keywords, negatives, and tracking โ€” and optimize from there.

What's the minimum contract?

Four months minimum, with most accounts running 4โ€“6 months depending on your specialty and market โ€” we'll talk through what makes sense for you on the call. That's enough time for the account to gather real conversion data before we make major strategy changes; anything shorter and we're optimizing on noise.

Do you write the ad copy and build the landing pages?

Yes. We handle the ad copy and conversion tracking as part of your campaign setup. If your existing website isn't strong enough for paid traffic, we can also build a dedicated landing page for your campaign as a separate project.

Is this compliant with advertising standards for therapists?

We build campaigns with a therapy practice's ethical and regulatory considerations in mind. You're always the final check on any claims specific to your license and jurisdiction.

What if I already have a Google Ads account?

We can audit and rebuild an existing account rather than starting from zero โ€” a lower-commitment starting point if you're not ready for full management yet.

Do you handle retargeting?

Where appropriate and permitted, yes โ€” it's built into the broader campaign strategy rather than sold as a separate product.

Let's Talk About Your Practice

Book a free 30-minute growth audit. We'll pull the real search data for your market, show you exactly what demand looks like for your specialty and location, and give you an honest assessment of whether we're the right fit.

No pressure. No obligation. Just a real conversation about your growth.

Serving private practice therapists across Canada and the United States. Limited spots available each month.